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The Best Way

Constantly improve how your company serves its best clients.

April 12, 2026

In Episode 3 of the Plantscape Business School Podcast, Brad Miller introduces the second half of his framework:

Your Best Work, The Best Way.

Episode 2 focused on Your Best Work — identifying your ideal plantscape client and designing your business around serving the best 20% of customers.

This episode focuses on the next step: The Best Way.

The best way is about innovation —

💡 Constantly improve how your company serves its best clients.

Brad introduces a concept you’ll hear often at Plantscape Business School: Force Multipliers.

A force multiplier is an action that produces results far greater than the effort applied.

When used intentionally, force multipliers allow a plantscape company to grow faster, operate more efficiently, and deliver a superior client experience.

One of the most powerful force multipliers in business is marketing.

Brad explains why he believes every business should be marketing-led — meaning you intentionally attract your ideal clients instead of accepting whatever business comes your way.

When you know your ideal client and build a marketing system to reach them, you create something powerful: a predictable client acquisition system.

The episode also explores how innovation applies to every part of a plantscape business, including marketing, sales, service and order fulfillment, hiring and staff development, and training systems.

Brad shares a favorite insight from Peter Drucker:

“Because of the nature of business, it has two—and only two—functions: innovation and marketing. Innovation and marketing produce results. Everything else is a cost.”

Plantscape Business School exists to help you build a business designed intentionally around your best clients, your best systems, and your best way of serving them.

Simplify Your Business
Expand Your Life

Free Resource Mentioned in This Episode

Download the guide:
The 7 Systems Every Plantscape Business Must Have